MARKETING

Marketing tools are software platforms and apps used to plan, execute, track, and optimise marketing campaigns across various channels like email, social media, search engines, and content platforms.

✅ Benefits:

  • Automate and streamline campaign management

  • Improve targeting and audience segmentation

  • Track performance metrics (e.g., ROI, engagement, conversions)

  • Enhance brand awareness, lead generation, and customer retention

📌 Why It's Needed:
Effective marketing today is data-driven and multi-channel. These tools help marketers reach the right audience at the right time with the right message boosting visibility, conversions, and business growth.