Marketing tools are software platforms and apps used to plan, execute, track, and optimise marketing campaigns across various channels like email, social media, search engines, and content platforms.
✅ Benefits:
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Automate and streamline campaign management
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Improve targeting and audience segmentation
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Track performance metrics (e.g., ROI, engagement, conversions)
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Enhance brand awareness, lead generation, and customer retention
📌 Why It's Needed:
Effective marketing today is data-driven and multi-channel. These tools help marketers reach the right audience at the right time with the right message boosting visibility, conversions, and business growth.