Bing Webmaster Tools

A free SEO and site health platform from Microsoft that gives you detailed insight into how your store is seen, crawled, and indexed by Bing (also influencing Yahoo and other Microsoft‑powered search experiences). Ideal for merchants, developers, and SEO professionals who want to expand beyond Google and ensure visibility across more search engines.

✅ Benefits:

• Lets you submit sitemaps and URLs directly for faster indexing. 

• Offers URL inspection to check indexing status, HTTP response codes, and crawlability of specific pages. 

• Provides performance metrics: clicks, impressions, average position, click‑through rate, over long time periods (now 16 months of historical data). 

• Detailed site scanning / site audit tools that flag issues like broken links, missing metadata, or technical SEO problems. 

• Backlink data: shows referring domains, anchor texts, and link profile insights. Useful for tracking who’s linking to you and managing link quality.

• Crawl control (control how often Bingbot visits, scheduling crawl rate) and tools to block or remap URLs to prevent indexing of unwanted pages. 

• Robots.txt testing and sitemap ability to ensure your store’s content is accessible as intended.

• Recent additions like Recommendations (actionable SEO suggestions) and Copilot, an AI assistant to help you understand and act on issues faster. 

📌 Why It’s Needed (Especially for Shopify Stores):

• Many Shopify store owners focus mostly on Google; but Bing still drives search traffic (and powers search in other platforms). Using Bing Webmaster Tools helps you capture additional organic traffic.

• It helps you catch and fix problems that might be invisible in Google Search Console — e.g. crawl issues, indices problems, or broken links specific to Bing’s crawler.

• When you launch new pages/products or update content/theme on Shopify, you can submit those changes to get indexed faster. This reduces the delay between change and visibility in search results.

• The “Recommendations” and “URL Inspection” features help non‑technical store owners see what issues are hurting SEO, without needing to manually audit everything.

• Helps with preventing content duplication, removing unwanted URLs from SERPs, managing backlinks, and understanding how search behavior works in Bing (which might differ from Google).